The New Boredom

Mah and Newer. Manure.

Mountain Biking 2010.

with one comment

In the year 2010:

-New blood will win worlds, though this may not mean young blood. Perhaps a Kovarik or a Rennie will bear the rainbow stripes. Or perhaps a Fairclough or Neethling. This is mostly just hope, not so much a prediction based on how chicken bones fell in a bowl of sheep’s blood.

-Videos will more commonly be ripped and posted online only straining the already fracturing mountain bike video media. People will complain of a lack of quality videos only to turn around and be the kind of cowards that post links to ripped versions of the few remaining projects that they enjoy, realizing the folly of their ways too late to get Alex Rankin back from motorsports.

-The escalation of ripping videos online will lead a few bold souls in charge of marketing to dip more than just a lonely toe into the waters of online video marketing. These few brave companies will realize the value of creating an early and strong online video presence and will see long term rewards from putting their marketing dollars into free online video projects.

-The Hate Crew (cool people know who these hard workers are) will continue to take the only consistently interesting photos from the world cup circuit. Occasionally some socially retarded photographer or some very nice photographer working for an unfortunate company on otherwise really cool shoots will take some interesting, motion-blurry race photos (probably at sea otter), but for the most part everyone outside the Hate Crew will play it safe, shooting for their inflated list of clients (many of which purchased one photo, but hey, they paid for something really late from you so why not add it to your list of clients), staffed by creative directors who direct but certainly not creatively, looking for bland shots that will fit a variety of catalog layouts. The once edgy companies’ edge will dull and the cycle of taste will wane away from them. Companies that will take risks will pay (unfortunately, little) to the Hate Crew for their progressive and inventive photography such as photos shot from the perspective only attained by those above 4’11” tall or not from the exact same spot set up as the previous 5 years.

-Print magazines will continue to struggle but will miraculously survive the 2010 print run. Page counts will be down and the amount of risk taking creative writing content will dwindle. The pot-stirring, occasionally controversial writing will migrate to online media outlets that are at once more interactive, and more ready to adapt to the ever changing marketplace while simultaneously providing a medium that incorporates reader feedback on the issues.

-Forum dorks will continue to know jack-shit about suspension despite knowing all the detailed numbers and specs. An important first step will be taken in 2010 to fix this problem in which many forum-dorks will admit they have a problem and do not know really where to begin with the 13 settings their fancy pants new shock has. A few people who really put in the time and effort to understand suspension will rise to the top and begin the long process of bringing the light to the people in 2010.

-Race entry fees will go up again this year and racer entry numbers will go down again this year. You can’t blame the economy alone for this any more. Poor business practices and a resistance to changing ways that worked in the past will be the true reason for falling attendance at races across the board this year. The beginning of change is coming this year however when a few independently run race events held through out the country will pop up and fill the void left by the now hollowing shells of the series in the good old days. These new races will be run on the format of having fun and rebuilding community within mountain bike racing. Word will spread that these races are the place to be and no one will miss title sponsors, big prize purses, fancy pants award medals, or the “prestige” of being involved with an organization that, let’s just say, rhymes with Boo Essay Psych Cling.

-I will visit Ridemonkey maybe two or three times. Like an abusive relationship, I will leave again each time swearing that I’ll never come back and that no matter how much change was promised, it was not delivered.

-Momentum will gain on the idea of buying more durable goods in downhill bikes. The nerds who will pay outrageous top dollar for super light weight stuff that explodes after a single impact will be marginalized by the nerds who will  pay outrageous top dollar for parts that employ well thought out design features and are built to last for years as well as being backed by community driven companies that support their products with generous warranties.

-No one will read The New Boredom in 2010.


I love it when uptight stiffs get a good dose of dissssss.

I also love that the presumably homosexual man with the diss-sign attacked her via a catty jab at her fashion choices.


Written by photokevo

December 26, 2009 at 6:17 pm

Posted in I Hate You

One Response

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  1. I’d prob make more money in a day doing porno than I’d do in a year in the mtn bike industry. If all else fails I’m setting up a champagne room in my basement and holding casting calls.


    December 28, 2009 at 1:33 pm

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